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- Nintendo of America head admits company needs to improve launch strategy
- Company to launch NX console next year
- Nintendo will release independent indie games throughout September
Nintendo seems to have understood that its product launch strategy for Wii U was not quite up to the mark and things need to be changed with the launch of its next console – said to be codenamed Nintendo NX – a recent interview with a top executive reveals. The company is looking to focus on the uniqueness that its products bring along with them, something that made the original Wii a runaway success.
In an interview with market magazine AListDaily, Head of Nintendo of America Reggie Fils-Aime has recently acknowledged that the company needs to do a “better job helping people to understand the NX’s uniqueness and what that means for the game playing experience.”
With the launch games of Wii U, Nintendo was not able to depict the usefulness of the console to gamers and as a result the gaming console never took off the same way as its predecessor.
The Legend of Zelda: Breath of the Wild is scheduled to be launched alongside company’s NX console next year and Nintendo will be hoping that this time around, it will be able to show the gamers what unique gaming experience its platform brings to the table.
In separate news, Nintendo is planning to release a host of independent indie games via the eShop in September as part of its #Nindies Summer Jam. In the first week, Thomas Happ Games’ Axiom Verge will be released while in second week of the month, Jotun: Valhalla Edition is planned to be released. In next two weeks, Noitu Love: Devolution and Drinkbox Studios’ Severed will be released through eShop. In the final week Azure Striker GUNVOLT 2 is scheduled to be released by the company.